the pop mart dolls may have taken over the world, but...
no, wait, there’s no ‘but’ actually. it’s safe to say that most of us have heard of them by now; or, perhaps, seen them would be a better expression in this case.
a devilish grin, mischief hidden behind a pair of massive eyes, and bunny ears – yep, that’s the winning formula that kicked off a global frenzy like no other.
from blackpink’s lisa donning a baby pink labubu on her louis vuitton bag to quite literally everyone filming unboxing videos to find out which of the plush-like monsters they’ve purchased, it’s pretty much impossible to escape the labubu craze at this point.
listen, we get it. they’re somewhat fun. quirky, even. but is it something we could learn to adore? probably not.
and if you feel the same way, well, you’ve come to the right place – check out our favourite labubu alternatives below to find the perfect accessory for your (tote)bag.

Grumpy Frog Huggable Keyring
cute, aesthetically pleasing, and less than a tenner? sign us up.
£8.00, urban outfitters
Amuseables Toast Bag Charm
we know, we know… jellycat caused a worldwide frenzy, too. however, we’d choose this adorable piece of toast over a monster doll any day of the week.
£23.00, jellycat


Chocolate Faux Fur Leopard Print Teddy Bear
leopard print will never go out of style. hopefully. and this fashionista teddy is already in our shopping basket.
£4.74, jayley
Miffy Corduroy ECO Keyring
you simply can’t go wrong with a miffy. the dutch icon, now available in corduroy, is the perfect cuddly companion to join you on your daily adventures.
£12.99, daisy daisy


Red Panda Plushie Keyring Soft Toy
red pandas are arguably the cutest animals out there, but in the very rare case that you don’t like them (how could you?!), @kerrianneanderson has plenty of other charming options on her etsy shop.
£15.32, kerrianneanderson
Stitch Denim Small Soft Toy Keyring
stitch is the og mischievous monster. most importantly, it’s lovable, endearing, and an integral part of some really inspiring storytelling.
take a note, labubus!
£18.00, amazon


bonus round!

micro hydro mini bottle
right, this might not be a plush charm per se, but it’s a chic accessory nonetheless.
hydro flask’s latest launch – and its most fashion-forward release yet – combines aesthetics with functionality, and we’re simply obsessed.
it’s the next big thing to don on your tote bags and rucksacks.
£17.50, hydro flask





